Many people use Google Analytics to track their visitors, which is a great idea. Unfortunately, they often do so without first setting up a tracking code. That means that a lot of information gets lost in translation. It’s a good idea to turn on analytics as soon as you have your website up and running, but it’s also a good idea to have an expert ensure your setup is perfect before you start collecting data—especially if you want to set up conversion tracking or use Remarketing or Retargeting ads. Otherwise, you could be missing out on valuable information about how people interact with your website! How can Facebook ads help your business? The short answer? They can help you drive traffic to your website, create brand awareness, and grow your email list. And if you’re not careful, they can also drain your wallet and harm your company’s reputation. To learn how to market effectively on Facebook, keep reading to find out about these important tips. The main thing to know is that you have four different ad formats to choose from when creating an ad. The most common two are photo and link ads, which are both good options. As far as price goes, they're not all created equal. Link ads cost less per click, but photo ads work better—so it's up to you to decide what's right for your business! You can also mix and match these two formats in one campaign so you don't have to rely on just one type of ad. Keep in mind that Facebook is constantly improving its platform, so if one format isn't performing well for you or if there's a specific question you want answered about your business model, be sure to reach out to an expert at Loopfuse.